When I launched Corpus Christi Moms Blog just over a year ago, I was somewhat experienced with blogging and using Word Press. But I was completely new to managing an editorial calendar and coordinating a team of 20 writers. In all honesty, the concept seemed overwhelming. I knew I needed to stay organized. I also knew I needed to post and promote new content frequently with Word Press. But I didn’t want to wait for my fresh content to publish before having the chance to sit down to manually share messages on social media platforms. Besides, even if I had time for that, it sounded incredibly time consuming.
Thankfully, one of City Moms Blog Network’s sister site owners referred me to CoSchedule.
As a new site owner, I subscribed to Coschedule‘s Solo Standard plan. It was affordable for a new start up, but offered the integration I needed to optimize scheduling of blog content and social media messages. It also allowed me the opportunity to launch a new collaborative blog professionally, despite being pretty new to the whole thing.
Right away, I was impressed with CoSchedule. Using it was simple. Our account is linked directly to Corpus Christi Moms Blog’s Word Press account and our social media accounts. This means that I can login to CoSchedule, see our contributors’ content, sort it by author or whether or not it’s ready for editing, and then schedule posts, in advance, for the dates we need it to run.
At the same time blog posts are edited and added to our calendar, I can also schedule social media messages. Our current CoSchedule plan allows us to link up to 5 social media accounts, so Facebook, Twitter, Instagram, Pinterest, and Google Plus are all currently integrated. In addition, content can be color coded so it’s easy to tell at a glance what is running on social media, whether it’s a contributor’s post, sponsored content, or promotion related to an incoming event.
On top of the improved workflow I get from CoSchedule, I’ve been happy with their customer service and technical support. When I have questions (and I do!) about anything from how to use a function to optimize what I’m doing further, they are quick to respond with recommendations, and often, resources from their blog, that provide great information, tips and advice for using CoSchedule features.
I’m truly not sure how I could run a blog without CoSchedule.
I love being able to schedule and plan content in advance. I like that the system is automated and that our blog runs hands free once content has been scheduled, edited, and set to publish. I also find it helpful that CoSchedule shows me our top posts so I can reshare the content our readers loved most. But I also know that CoSchedule offers many more features I hope to take advantage of as our team grows. And I can’t wait to explore other plans to improve our team’s coordination and our marketing calendar’s effectiveness even more!